Smith & Suita, along with Eminent Publishing Company, released the first two in a series of six media relations handbooks specifically targeted to lawyers, law firm marketing directors, and other legal marketing professionals. Co-authored by Paula Levis Suita, the handbooks provide practical how-to information with useful, real-life examples. The first two handbooks, available from www.getgoodpress.com in both PDF and printed versions, are: “How to Get Quoted and Featured in the Media” and “How to Do the Interview”. Read the release.
Smith & Suita wins two PR News magazine
awards for legal PR achievement and overall excellence
in media coverage as well as for outstanding legal feature.
The award recognized
S&S’s success in increasing the visibility of client,
Lowrie, Lando & Anastasi LLP, a Cambridge, MA-based intellectual
property law firm, at the time of its launch and during its first
year in business. A blue-chip panel of experts from the legal
and PR arena judged the entrants on strategy, creativity, execution
and return on investment. Read the release.
AeA invites Smith & Suita to present valuable market insight
to CEOs and chief marketing executives at AeA New England Solutions
breakfast. Based on two extensive What Matters Most in Marketing industry surveys conducted in partnership with MarketWise Innovations,
a MA-based research firm, attendees learned key considerations
and tips on marketing in today’s economy including how
other high-tech companies face today’s tough marketing
challenges, ideas on how to market technology products and a
review of which marketing efforts are most effective during a
difficult economy.
Market Research Studies help
you leverage the experience of top high-tech marketing executives
and provide real life scenarios
on what others are doing.
“What Matters Most When Marketing in a Tough Economy”? Discover top activities and key tips for marketing in today's
economy including how budgets are allocated, how marketing
plans change and percent of revenue spent on marketing. Read
abstract,
press release, sample
coverage or order full report.
“Marketing Measurement and ROI: What Matters
Most in Technology Companies?” Explore
the most important concern facing successful senior marketing
executives today. Read abstract, press
release,
sample
coverage or order full report.
Lifecycle Measurement™ provides
you with a methodical and measurable path that takes the guesswork
out of marketing planning and the ambiguity out of demonstrating
a return on investment. Read the article
or contact us.
What Matters Most in Marketing™ updates provide you with tips and insight to improve your marketing activities.
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here to view a back issue of our What Matters Most
in Marketing newsletters.
Smith & Suita
recently completed pro-bono PR work for the launch
of the Lawrence Reviviendo Gateway
Initiative (RGI) which drew more than 400 residents, mill
owners, non-profit participants, artists, government representatives,
educators and business executives among others for an event
unveiling
the results of nine months collaborative work. The Reviviendo
Gateway Initiative is the outgrowth of a combined vision
shared
by nonprofit organizations, residents, local businesses and city
government.
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