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Breathing New Life into Company as
Virtual Marketing Team
RealWorld Corporation
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| The Challenge |
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RealWorld, a supplier of financial application software,
needed to quickly harness experienced marketing expertise, yet remain
fiscally efficient, as they attempted to rebrand the company, elevate
a low-profile image, and jump-start marketing programs. |
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| The Solution |
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Initial projects included the development of new collateral architecture,
execution of key collateral, event planning and marketing research.
Relationship soon expanded with Smith & Suita retained as its
virtual marketing department. We assisted with general marketing
counsel, marketing and budget planning, direct mail execution, advertising,
product packaging, revenue programs, database cleaning and more.
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Within a few short months the efficiencies of working with the
senior team of Smith & Suita were apparent and S&S soon
became the PR agency of record. S&S dug deep into the company’s
roots, culture and marketplace to uncover compelling benefits and
articulated these points in an easy to understand, customer-oriented
way. The company soon benefited from a sustained targeted media
outreach program, monthly news release program, ed op program and
more. |
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| The Results |
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After a quick audit of RealWorld's marketing efforts, Smith &
Suita zeroed in on the vital few projects that would give them the
greatest impact with customers, prospects, partners and investors.
New collateral reenergized the brand and product offerings resulting
in greater customer acceptance and sales. The company also attained
positive local, regional and trade coverage in addition to a wide
variety of vertical trade publications. Great Plains Software, now
owned by Microsoft, acquired RealWorld at a premium price. |
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Smith & Suita originally came onboard as our virtual
marketing team helping us with everything from repositioning
the company and brand development to executing collateral,
e-seminars, lead generation programs and market research.
After realizing the unique commitment, strategic insight and
quality, we soon wanted the same value from our PR efforts.
As a result, we went with Smith & Suita. The reduction
in cost and increase in outcome was remarkable. 
Elizabeth Holloran
previously Director of Marketing
RealWorld Corporation
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