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Marketing Plan Uncovers Critical Project To Elevate Sales
Product Development Consulting,
Inc.
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| The Challenge |
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Boston-based PDC needed a dedicated strategic and
tactical marketing planning effort designed to uncover and solidify
competitive market position, elevate its existing brand, and assist
the sales cycle. |
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| The Solution |
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By working closely with PDC’s partners to understand the
industry landscape, the company’s strengths, market opportunity
and business plan S&S was able to develop a comprehensive marketing
plan including key messages and positioning statements, as well
as zero in on the vital few marketing tactics that would achieve
the biggest bang for the buck. The marketing plan pointed PDC to
revamp its web site and repackage the company’s core intellectual
property offerings. |
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| The Results |
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Within the first six months of site’s début, PDC
reported bookings of over $150,000 from two companies whose introduction
to the company emanated solely from the website.
S&S rebuilt the “home grown” web site starting
with a new architecture that mapped to true business offerings,
and ending with a comprehensive web site designed to enhance their
position as thought leaders. The new site replaced the need for
printed collateral, shortened the sales cycle and provided a reenergized
visual identity. |
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We also make extensive use of the website in the sales
cycle which has significantly reduced our costs and need to
describe who we are and the full range of products we offer.
In addition to proven business results, the site has given
us instant credibility as a well-established, successful consulting
firm and improved the likelihood of further business.
Sheila Mello
Managing Partner and Principal Consultant
Product Development Consulting, Inc. (PDC)
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