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Vocal Investor Base Requires
Strong IR Program
Open Market, Inc.
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| The Challenge |
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Open Market, a pioneer in e-commerce and content management
solutions, needed immediate Investor Relations assistance to respond
to a large and vocal investor base. |
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| The Solution |
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Smith & Suita quickly initiated a strong IR program to ensure
an integrated communications approach including an aggressive calendar
of PR and IR activities, the addition of newsworthy content to press
releases wherever possible, the development of a comprehensive IR
website and more. All activities provided frequent news-based support
to investors and helped to retain investor interest and ownership
of the company’s stock. |
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Early in the IR program Smith & Suita also managed an onsite
Analyst Day to ensure a strong foundation for future activity. |
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| The Results |
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The IR program resulted in an average of 45 financial, corporate
and product releases each year, 10 analyst meetings, hundreds of
phone calls both initiated and responded to, and increased general
understanding of the firm. |
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Open Market's Analyst Day generated a stronger understanding of
the company and generated good will among participants and interested
parties. 30 financial analysts and institutional investors attended
the company’s analyst event. Goldman Sachs, Paine Webber,
AG Edwards and Soundview among others subsequently published positive
reports prompting the company’s highest stock price ever recorded.
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I would encourage any company that is interested in improving
its visibility and working with a knowledgeable, pragmatic
business partner to consider hiring them [Smith & Suita]
for Investor Relations. 
Ed Durkin
Chief Financial Officer Incipient Inc.
former CFO at
Open Market Inc.
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