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Early Stage Firm Makes Strong
Debut With Press
HotRoof Inc.
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| The Challenge |
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HotRoof, an early-stage provider of next generation
streaming media, wanted to solidify the brand and gain recognition
in the local market - all in order to support primary business objectives
of securing additional funding and high caliber employees. |
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| The Solution |
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Through a highly targeted PR effort Smith & Suita helped to
introduce the company and its technology. By focusing on the vital
few media outlets and leveraging the company’s affiliation
with a well-known VC firm and appearance on MoneyHunt, HotRoof received
the media recognition that helped to achieve the legitimacy and
prestige needed during the early days of the dot.com phenomena.
Company launch activities included personalized targeted pitching,
press releases and kits, media interviews etc. Expertise was also
extended to add value to brand image and new web site. |
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| The Results |
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Despite the lack of customers that could be mentioned in releases,
PR efforts resulted in coverage in The Boston Globe, Boston
Business Journal, Mass High Tech, Berkshire Eagle, Berkshire Record,
Internetnews.com, Union News of Springfield, Venturewire.com, CEOCast.com,
and Localbiz.com among others. |
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The initial coverage was subsequently well utilized in follow
on work with websites American Baby, Golf Digest and
Denise Austin, the well-known fitness guru. |
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