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A Long Time Leader Updates
Positioning and Visual Brand
Clare, Inc.
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| The Challenge |
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Clare, the industry leader in CMOS technology, needed
to reenergize its brand identity, solidify its market position and
provide context for recent acquisitions. |
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Deliverables included a worldwide communications program targeted
at employees, customers, investors and partners. |
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| The Solution |
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Integrated Brand Roll-out Program
– A company-wide program plan was developed to clearly articulate
the company’s new brand position, build momentum and support
for the new image and ensure an effective release of the new logo.
Our program included seven highly-targeted 3-D mailings worldwide,
ww employee events, employee giveaways, flash programs for web site,
global advertising, packaging, letterhead, business cards, investor
mailings and more. |
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Annual Report - Clear and easy to
understand copy needed to be combined with interesting visuals and
graphs to effectively articulate current technology markets while
demonstrating continued commitment to its core product line and
respect for the company’s conservative roots. |
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Collateral – A new easy to use
product catalog was designed and developed as a sales tool. Also
used as a template to kick-start a modernized look’n’feel
for future collateral and web site. |
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| The Results |
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Straightforward but interesting visuals along with streamlined
copy and graphs, promoted a further understanding of Clare in a
highly volatile market. |
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Through the effectively timed release of program deliverables
Clare employees, its customers and partners responded with great
enthusiasm for the updated look and renewed support for the company. |
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